The global sports industry has entered a new growth phase with the emergence of new sports, a rapidly expanding global fan base and diverse investor groups. Digitisation and smart technology are transforming how fans experience sport. In short, we are experiencing a fundamental shift in how sports are consumed, monetised and valued as an asset class.
In this PERSPECTIVES Special we look at the reasons behind this growth, M&A activities and private investment, why regional differences matter for investors and the opportunities for further sports industry innovation.
Key takeaways
- For investors, the global sports industry offers compelling opportunities for growth and diversification – particularly in private markets.
- Traditional revenue sources for sports clubs are being supplemented by new business models to diversify income streams.
- Investment options range from established franchises to emerging sports and tech platforms, offering varying potential growth/risk profiles.
